Business can be tough so when it comes to marketing it's important to put your best foot forward.
In small business marketing that "foot" - your message - is the first and foremost representation of who you are and what you do. Read More
Ever been hit with a "What is it you do?" moment while sitting in a departure lounge, at a chance meeting or even in an elevator?
Knowing you have ½ a dozen floors to describe your business model can be overwhelming and leave you mumbling out a stream of nonsense that in no way describes your business.
DING! Business opportunity bungled! Read More
There are countless books, seminars and even apps that are designed to combat the seemingly daunting tasks of online profiling.
Creating an effective online presence has pushed well past fleeting trend status - it is now fast becoming a vital small business strategy. Read More
Network too much? Doesn't this go against everything a small business owner has learned?
In some ways yes - neglecting networking could be the start of a downward slide for a small business. In other ways it is important to know the difference between networking that serves its purpose and networking that drains your resources. Business coaching is all about focusing the right efforts in the right areas. Read More
Business coaching is more than delivering outstanding results. It's understanding that great results can come from inspired leadership. Read More
Take some time to brush up on your presentation skills. Presentations can make or break you, especially in sales.
Small businesses can flourish with strong, clear and attractive presentations. Run a workshop so team members can also reap the benefits. Explore new methods and revisit the basics of powerful presenting and see definitive differences across the board. Read More
For some people, negotiating comes as second nature. The rest of us need to carefully study and learn negotiation strategies to be sure we don't end up on the losing end of business deals.
Business is about relationships, so the art of skilful negotiation is an asset to any business. Read More
In any customer based business, reputation is everything. The power of simple word of mouth can make or break your business. Positive reviews not only improve customer retention but they can be also used in your marketing efforts to generate referrals and more business. Read More
A first impression can never be recalled. Yet most of us don't seem to give it much thought or planning.
Make a good first impression and both you and your business will be seen in a positive way; make a poor first impression and you may not get another chance. Read More
Effective internal communication is essential to improve productivity, and improved productivity ultimately leads to increased profitability.
So it stands to reason that choosing the best strategies for maintaining open and seamless communication is vital.
With well-maintained communication, co-ordination between departments is seamless, office systems become routine and, overall, it projects a positive image of your company in the eyes of your customers. Read More