There may have been a time when business owners were feeling iffy about cloud storage. Its intangibility reeked of instability and a lack of security. Plus, what is that saying about keeping your head out of the clouds?
But times have changed, attitudes have evolved and these days cloud storage is providing the most secure and affordable data storage method for small businesses. Read More
Set up a website and sit back and watch the money roll in, right?
Wrong.. A website is not magic, it cannot simply exist and create traffic, customers and profits. Read More
In this digital world it is easy to let phone etiquette slip through the cracks…phones? They're always with us and often ring at the most inconvenient of times.
So it makes sense to have a system in place to convert those calls into sales. Read More
A strong, healthy business strategy is necessary to build a successful business, but what makes a business strategy vital?
One of the most effective ways of analysing the health of your business strategy is to utilise the SWOT matrix. Read More
“Creativity may be one of the greatest human assets our business possesses…”
Ingenuity, creativity and innovation stem from our innate desire to create something new, something better. Discovering and offering the newer and the better is the lifeblood of small businesses. Read More
The business environment is constantly evolving. So there is a need to constantly change in order to thrive.
But that's not to say there is a constant need to keep overturning the apple cart. Adopt simple strategies that will help keep your business on track and prevent inertia. Read More
There's that old adage that no one wants to buy a drill. Want they are really wanting to buy is the hole.
Understanding what your customer really wants can improve the customer experience immensely. And a better customer experience means a greater likelihood of selling more at greater prices to loyal customers. Read More
The term ‘open-book management’ was coined in 1993 by John Case, of Inc. Magazine.
The idea behind the strategy was that companies would perform better when employees viewed themselves as partners in the business, rather than the hired help. Read More
End the malaise of procrastination and set a more positive example to your team.
Create a schedule with visual or auditory cues; something that physically reminds you of what must be done. Read More
It’s not rocket science - increasing customer interaction leads to an improvement in customer experience, satisfaction and loyalty.
Read: the more the customer feels valued and part of the process, the more likely they are to become a repeat buyer.
Simple, right? Read More