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Approaching Marketing Strategically

Thanks so much for investing the time to view our webinar on how to aproach your marketing strategically.

We explain the core concepts of a marketing strategy - identifying customer groups (target markets), which a small business can serve better than its larger competitors, and tailoring your product offerings, prices, distribution, promotional efforts and services towards that particular market segment (the marketing mix).

A good strategy implies that a business cannot be all things to all people and must analyse its marketplace and its own capabilities so as to focus on a target market it can serve best.

To get the best results from this webinar we encourage you download this Action Plan after watching this webinar and implement the strategies into your business.


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Helping the business community to thrive is in everyone’s interest and we find webinars an effective way of getting important information across.

Please remember to check out our upcoming webinars and register for any that you feel could help you.