Finding Your Perfect Customer - Creating a Customer Profile

What if you could know EXACTLY what to say in your marketing message or your blog to reach a wide customer base? What if you could identify EXACTLY the brand you need to portray to attract a vast number of new customers? If you knew what it was you would do it wouldn’t you? Creating a customer profile can give you the information you need to do just that.

You may find yourself wondering, what exactly is a customer profile?

A customer profile is simply an accurate description of your customers. The profile includes defining characteristics like demographics as well as consumer lifestyle characteristics, buying patterns and purchase histories. Your customers are divided into segments or sets to help you better target your brand’s products or services.

As you build your customer profile, you’ll need to analyse your company’s data – location, purchases, spending – add in consumer profiles, and group into sets with similar characteristics. Your consumer profiles should include:

• Demographic Data – This includes gender, education, age, ethnicity, income, and so on.


• Company Data – Here you will have purchases and spending patterns within your company


• Geo-Demographic Data – This profiling data provides clusters of information based on attitudes, interests, lifestyles, purchasing habits, and more. You can choose general data or industry specific data.

Once the data is collected and analysed, the groupings (segments) are performed to develop profiles of your current customers as well as profiles of potential consumers you have yet to reach.

With your completed customer profiles, you can direct marketing efforts, as well as target your blogs to reach your audiences with maximum penetration and potential for success.

Mike Reddy is a Chartered Accountant, business coach and advisor helping businesses in Sydney, Melbourne, Brisbane and Gold Coast to easily increase their profits and cash flow. He is currently President of the North Sydney Chamber of Commerce, a Regional Councillor for Sydney North East and a member of the Institute of Chartered Accountants Sydney leadership team. As well as advising businesses, Mike presents business development seminars and webinars and is regularly contacted by the media to comment on small business matters. You can connect with him on Facebook, Twitter and Google+.