There are many ways to encourage customer feedback. Surprisingly, both positive and negative reviews can be beneficial to your business.
A recent study conducted by Econsultancy, found that 68% of consumers trust reviews more when they see both good and bad scores. This study also revealed that bad reviews still produced a 67% conversion rate if there were also good reviews.
The key here is to provide positive solutions to the negative feedback and create customers who are happy with their end result.
Consumers appreciate any business that listens to customer complaints and makes a sincere effort to resolve them. Handling negative reviews in this way will actually improve your business' credibility rather than damage it.
When it comes to improving positive feedback there are a few simple strategies that you can employ.