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Improve Product and Reduce Bloated Advertising Costs

Tuesday, February 21, 2012   By Mike Reddy


Instead of shelling out the big bucks for a huge advertising campaign, zero in on ways to improve your products or services. Spending resources on product or service improvements can bring immediate results. Your customers will be impressed with your efforts. People love sharing discoveries with others so they may well become a real advocate for your business by spreading the word to their own customers, family and friends, and therefore providing you with a free advertising boost.

Mike Reddy is a Chartered Accountant, business coach and advisor helping businesses in Sydney, Melbourne, Brisbane and Gold Coast to easily increase their profits and cash flow. He is currently President of the North Sydney Chamber of Commerce, a Regional Councillor for Sydney North East and a member of the Institute of Chartered Accountants Sydney leadership team. As well as advising businesses, Mike presents business development seminars and webinars and is regularly contacted by the media to comment on small business matters. You can connect with him on Facebook, Twitter and Google+.