A logo is not often the reason a consumer chooses to do business with you, but it can be a powerful tool of recognition and identity.
Before considering a logo redesign, ask these simple questions.
Is your current logo problematic? Would a change make a positive difference? Have there been changes recently that would justify a new design? Is the logo outdated?
If the answer to these questions ise yes, a redesign might be a good idea. Remember, if your logo is both liked and identified, stick with what you have!