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Logo Reinvention: When is the right time?

Thursday, August 16, 2012   By Mike Reddy


A logo is not often the reason a consumer chooses to do business with you, but it can be a powerful tool of recognition and identity.

Before considering a logo redesign, ask these simple questions.

Is your current logo problematic? Would a change make a positive difference? Have there been changes recently that would justify a new design? Is the logo outdated?

If the answer to these questions ise yes, a redesign might be a good idea. Remember, if your logo is both liked and identified, stick with what you have!

Mike Reddy is a Chartered Accountant, business coach and advisor helping businesses in Sydney, Melbourne, Brisbane and Gold Coast to easily increase their profits and cash flow. He is currently President of the North Sydney Chamber of Commerce, a Regional Councillor for Sydney North East and a member of the Institute of Chartered Accountants Sydney leadership team. As well as advising businesses, Mike presents business development seminars and webinars and is regularly contacted by the media to comment on small business matters. You can connect with him on Facebook, Twitter and Google+.