Multi-channel marketing is simply a marketing strategy that offers your customers a number of channels from which to purchase your products and services. It’s an important business coaching strategy.
The obvious objectives are to allow your business to reach more customers and make it convenient for those customers to engage with your business by purchasing your goods and services.
Multi-channel marketing utilises email, direct mail, social media, SMS, website campaigns, print media and more. In order to direct your multi-channel marketing to your intended audience, you must determine who they are and what type of communication is most likely to reach them.
For example, tech savvy customers will look for marketing from social media sources and SMS, while a more traditional audience will likely expect television or traditional print media sources.
While both demographics may be equally important to the success of your business you’ll want to track and analyse customer engagement and then follow with analysis of sales from each level of multi-channel marketing.
In order for multi-channel marketing to fully deliver maximum revenue and customer loyalty, your campaigns will need to follow with multi-channel purchasing options for the customers you engage.
How many channels do you provide for your customers to reach you and your goods and services? You want to provide as many options as possible, including channels like the brick-and-mortar store, e-commerce website, mail catalogue and telephone ordering, comparison shopping sites, and social media. With each channel you provide, you give your company the potential to expand nationally or internationally without the addition of more physical stores.
In order to utilise multi-channel marketing and offer additional channels to your customers to connect with your business, I keep these helpful tips in mind during my business coaching engagements:
Multi-channel marketing allows you the opportunity to communicate and reach your customers on many levels, expanding your reach and your customer base while providing your business the opportunity to grow and expand successfully.