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Rev Up Your Search Engines

Wednesday, May 08, 2013   By Mike Reddy


Set up a website and sit back and watch the money roll in, right?

Wrong.. A website is not magic, it cannot simply exist and create traffic, customers and profits.

A website is hard work, work that must be maintained, updated and serviced regularly.

Websites are dug up from the depths of the Internet and offered up for consumption through the powerful tool that is the search engine.

SEO (search engine optimisation) is no longer a newfangled trend- its par for the course when it comes to hosting a successful website.

Already taken care of that? Think again, SEO has to be revved up and oiled every once and a while, in order to drive traffic to the site.

A small business with an online presence can only hope to get customers through powerful SEO techniques, and the introduction of SEM (search engine marketing).

Consumers have upped their expectations these days. Competing with the big guys is an uphill battle for small business owners.

So start with an assessment of the keywords being used. Hire a freelance copywriter to rev up the copy. Outsourcing using sites like or is affordable and reliable.

Landing pages and squeeze pages are most effective in promoting sales, however the formula for writing the code is complicated- consider outsourcing this as well.

Tracking stats daily can allow you to make quick and effective changes in a timely fashion.

To raise a ranking, a site must provide valuable and exciting content as well as cross-linking to high-ranking sites.

Large businesses are stressing the quality over quantity method when it comes to content. Utilise organic traffic but cultivating a strong social media presence is just as important.

Speak the language of your target market- know what the ideal customer is looking for and provide it, in a way they want to consume it.

Search ranking is a trial and error methodology, don't be afraid to take risks and try new methods.

By Mike Reddy, Business Coach

Mike Reddy is a Chartered Accountant, business coach and advisor helping businesses in Sydney, Melbourne, Brisbane and Gold Coast to easily increase their profits and cash flow. He is currently President of the North Sydney Chamber of Commerce, a Regional Councillor for Sydney North East and a member of the Institute of Chartered Accountants Sydney leadership team. As well as advising businesses, Mike presents business development seminars and webinars and is regularly contacted by the media to comment on small business matters. You can connect with him on Facebook, Twitter and Google+.