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Secrets To Successful Copywriting

Wednesday, March 30, 2016   By Mike Reddy

 

Copywriting Secrets

Advertising and copywriting have definitely taken the internet by storm. Whether it is in clickable advertisements, websites or articles, copywriting is everywhere.

To be a good copywriter for your business, however, you need to use these tips:

It's all in the First Sentence: Skilled copywriters know, to truly grab an audience, they must make their case and snag their target with the very first sentence. Do not be wordy. Do not be vague.

Use a startling, direct sentence that piques your audience's interest and immediately addresses the importance of the product. The same principles apply to email advertisements - the subject line must grab your target audience and draw them into wanting to know more.

The true secret to copywriting is all in the beginning of the project. What follows is just ornamentation.

Less is More: When choosing how to write about your product, don't be overly wordy - it can distract your target audience from what you need them to focus on.

Stay away from adjectives and unnecessary identifiers. Instead, focus on using strong, assertive verbs in your sentence structure.

This strategy will have a surprisingly powerful effect on how people view your product or service.

Research, Research, Research: Remember how Indiana Jones said the job of an archaeologist was done mostly in the library?

That principle is true for copywriters as well...although it is the 21st Century so if you are doing all your research in printed word and old newspapers, you're doing it wrong.

Get on your computer and start doing some research on your target matter.

Are you writing advertisements for a new mattress? Excellent! Go research sleep patterns and the impact mattress types have on sleep quality.

Know what makes your product or service important. Then you can make it irreplaceable.


Mike Reddy is a Chartered Accountant, business coach and advisor helping businesses in Sydney, Melbourne, Brisbane and Gold Coast to easily increase their profits and cash flow. He is currently President of the North Sydney Chamber of Commerce, a Regional Councillor for Sydney North East and a member of the Institute of Chartered Accountants Sydney leadership team. As well as advising businesses, Mike presents business development seminars and webinars and is regularly contacted by the media to comment on small business matters. You can connect with him on Facebook, Twitter and Google+.