Some businesses inherently receive feedback without much effort. Others need to be more aware of the best ways to approach customers for feedback and the best ways to use that feedback.
There are a number of ways to non-intrusively seek customer feedback:
As long as these avenues always remain optional, employ any and all of them. The more ways to reach the customer, the more likely a valuable exchange will occur.
Remember it is important to pull from both satisfied and dissatisfied customers.
Consider carefully what questions you will ask. Basics include:
Offering an incentive may cultivate more in-depth and honest answers.
Simply put, recognition for time-spent goes a long way with the consumer - they feel valued and will be more open.
Bottom line - make it easy, actually ASK, be specific, make room for anonymity, and always follow up.
Once you have gathered the information, analyse it and apply it. Show your customers you listened by actively responding with change.
They will see that you respect their time and opinion, while you have uncovered some hiccups that can now be smoothed over. Win, win!