As a business coach I am seeing more and more opportunities for small businesses to make use of Facebook.
However, not investing the right kind of time into your efforts can work against you. Take a few minutes to check and then adjust your strategies for effective Facebook promotion.
No matter what you may have heard, simply having a Facebook page and posting a few times a week will not produce the results you are hoping for.
The advantages of a productive Facebook page are these – you engage your customers and prospects, share your success stories and deliver a new level of customer service. These advantages are compelling and are easy to put into practice.
Here are a few simple straightforward techniques for creating a successful page.
First and foremost, know that your profile and your page are different!
A profile (otherwise known as a personal timeline) is for your personal use, for posting pictures of friends, families and fun.
A page is designed specifically for a business. As a business coach I stress, it needs to reflect your business, not the personal views of the owner. That is to say, your business page needs to reflect its own personality. The personality of your brand.
Now that’s an important differentiation!
Your page should include your logo as the profile picture as well as a brief, engaging summary of your business and what it does.
Got that sorted?
Here are some more helpful tips:
Remember - Tie your marketing channels together by asking customers in store or online to “Like” you on Facebook. But, even more importantly, give them a reason to do that.