Shape Your Business logo
Follow Us:

The Essential Steps to Writing a Great Ebook

Monday, September 08, 2014   By Mike Reddy

 



You have probably heard the buzz of in-depth content and its ability to drive your company's reputation on the web and customers to your door - but there is new player in content-driven marketing – the eBook.

Whether an eBook is a great idea for your business, only you can tell. But should you decide that the answer is yes, know this - publishing today is relatively simple.

The hard part is writing an eBook that will actually sell in the marketplace.

Once you have decided to write, where do you begin?

Begin with your Target Audience. Who do you want to reach? Are you writing for current customers, potential customers or your colleagues? Once you know your audience you can get on with the process of topic selection.

The Topic is paramount when writing a book that will sell and drive customers to your business. Begin by asking your customers or colleagues what topic would be of interest to them - what would they like to know if they could ask an expert (that's you!).

This will help you find a topic that is truly of interest to your target audience. This is the key to writing a successful eBook that will aid your audience and help you meet your goal.

Next, you will want to do your research. Determine if your target audience has already been saturated with your selected topic. You'll want to know if there are gaps where you could tailor your topic to fill in those gaps.

You want to keep your topic specific, don't try to write the ultimate guide for a broader topic (after all, once this book is successful, you'll want to write another). You also want your book to be useful to the readers, so they will recommend it to others.

Now, you are ready to begin writing your eBook. Create a detailed outline and make notes regarding what is essential within each section. Once your outline is in place, write. Don't stop to edit as you write. Once you have the content complete, set your book aside for a few days and relax.

The time has come for editing. Start by reading through your book, making notes of repetition, flow, and missing information. You can also correct errors in grammar, punctuation, and so on that stand out as you read. Rework the areas you've noted and get ready for your final proof reading. This time through, you want to read slowly and carefully, correcting any errors you see along the way.

Congratulations, if you have followed these essential steps you are now ready to publish your eBook and reap the benefits of this valuable marketing tool!


Mike Reddy is a Chartered Accountant, business coach and advisor helping businesses in Sydney, Melbourne, Brisbane and Gold Coast to easily increase their profits and cash flow. He is currently President of the North Sydney Chamber of Commerce, a Regional Councillor for Sydney North East and a member of the Institute of Chartered Accountants Sydney leadership team. As well as advising businesses, Mike presents business development seminars and webinars and is regularly contacted by the media to comment on small business matters. You can connect with him on Facebook, Twitter and Google+.