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The Modern Way to Use Mobile Phones

Wednesday, June 08, 2011   By Mike Reddy


A mobile phone is a powerful device these days. More than just taking and receiving phone calls and text messages, a mobile phone can run your calendar, receive and send emails, browse the internet and play movies and music. And these are just some of the more basic functions. Some people love this idea; and other people fear how much technology is encroaching on their lives. But the fact remains that if you are running a company it can be very useful to have access to all forms of communication in a single, portable device.

Any device that falls under the smartphone category will be able to browse the internet, run software applications and send and receive email. Once you can read your emails wherever you have your phone and respond to important enquiries such as sales leads immediately.

Plus a smartphone gives you the space to stay abreast of what’s happening without trying to be in multiple locations at one time. While this may sound a little expedient, it can be better to have the reassurance that a key meeting is progressing well in your absence through updates from a trusted staff member. Otherwise it may not be possible to leave the office at all!

The ability to check your work email is such a boon to companies of all sizes that it is worth encouraging your staff to upgrade to smartphones too. For example, in a serious storm or flood if everyone had smartphones you could check the weather report first thing in the morning and contact everyone with a single email to let them know whether to come into the office. The alternative would be to call every person, a more expensive and time-consuming process, particularly if you cannot get hold of a staff member immediately.

Many important applications have a Smartphone version so staff can access important information outside of the office. The best example is the customer relationship management (CRM) database. A salesperson can use a smartphone to look up past quotes and invoices for a customer while standing in the customer’s office, increasing the likelihood of closing the deal on the spot rather than having to make another visit.

Plus the browser on a smartphone can be very useful for checking the address of a customer you are visiting, or looking up their phone number or the spelling of their CEO’s name.

It’s important to put boundaries in place around your phone usage. Family and friends can feel like they are taking second place to work if you have an eye constantly fixed on your inbox. Make sure that when you are off work, you are not working.

Mike Reddy is a Chartered Accountant, business coach and advisor helping businesses in Sydney, Melbourne, Brisbane and Gold Coast to easily increase their profits and cash flow. He is currently President of the North Sydney Chamber of Commerce, a Regional Councillor for Sydney North East and a member of the Institute of Chartered Accountants Sydney leadership team. As well as advising businesses, Mike presents business development seminars and webinars and is regularly contacted by the media to comment on small business matters. You can connect with him on Facebook, Twitter and Google+.