When you first started out in business, you were paying attention to every little detail; making sure your business plan was sound and your business, whether brick and mortar or virtual, looked its absolute best.
Now your business is achieving some manner of success it is important to continue to watch every little detail to keep your business looking good.
Customers are attracted to certain qualities in a business - consistency, organisation, and customer satisfaction make your business attractive to customers, both new and returning. We live in a visual society and how your business ‘looks’ in comparison to the competition is important.
Brand consistency is vital to your company’s appearance. Your brand promise should be clearly articulated and your company should be living up to that promise!
Your logo and all your marketing materials should represent your brand promise. When customers see your logo on the internet, in advertising or in the media, they should immediately associate your logo with your brand image. This means that to be effective and look good in the marketplace, you shouldn't be continually trying to reinvent your brand by changing logos, colours, fonts, and so on. Keep your brand message and promise consistent and looking good to your customers.
This aspect can be a business coaching project on its own!
If your business is a brick and mortar store or office, you want to keep everything inside, clean, organised and stylish. Get rid of or repair worn, torn or broken furniture and fixtures and replace or repair in style.
Keeping your style classic with touches of trendy can be a good way to update easily when trends change and keep your office or store looking up-to-the-minute for your customers. Above all, keep everything clean and orderly. If you are taking care of your office or store, customers will assume you are taking care of them as well.
If your business is virtual, you’ll want your website to be clean and fresh as well.
Don't overdo it with tonnes of graphics and loads of useless content, but make sure your brand image is well represented at first glance and that your site is user-friendly. You don't want a cluttered site that makes it difficult for your customers to find what they came for - you can stay on trend and always improving without creating a mass of confusion for your guests.
You can get some ideas of improvement by introducing a customer journey map.
Social media is also a great tool to keep your business looking good - but as with any marketing, you'll want your social media presence to promote your brand promise.
Keep your customers satisfied and content by delivering a strong brand image and living up to your brand message and promise.