As one expert puts it, "Gone are the days of simply putting out a 'Hiring' sign". Competition for the right person and the right skill sets can prove a difficult task with disappointing results.
However, there are some simple steps you can take to make your business more attractive to job seekers without compromising your own needs.
As a business coach I notice that a common mistake made by business owners is to offer salaries according to budgets rather than market rates.
You get what you pay for. And if times are hard then perhaps the best thing you can do is to hire the talent necessary to turn the results around.
Make sure your offer matches the current climate in your sector if you want to attract top talent. Examine your own position as a business owner and what it is that you expect from your employees.
When business coaching in this area I find that having a documented outline of your specific requirements can help to conduct better interviews and cover all skill sets needed to fulfil a position.
Use an appropriate channel.
Newspaper classifieds continue to be highly referenced by tradies while online sources are favoured by administrative candidates.
And make sure you produce well-written and specific ads. Widen your search by advertising at local universities, colleges and vocational schools.
Use employment agencies and consider taking on temporary employees as the rate of 'temp-to-permanent' employees is quite high. They can be hired on a trial period, which enables you to assess their skills before committing to a contract.
Or they can be a real benefit during workload peaks. Promote from within whenever possible and turn to your most trusted and valued employees for referrals or recommendations on new candidates before opening the position up to the general public.
Open up to other common employment ideas, such as remote workers (employees who can complete their tasks from home) and job sharing to widen your candidate pool.
Be creative with your employee benefit packages, incorporating interesting perks and promoting a balanced lifestyle as one of your company mottos. Make sure to offer something 'the other guys' are not.