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Twitter coaching tips for small business marketing

Thursday, February 27, 2014   By Mike Reddy

 


I'm presuming that as a business owner you have some idea of what Twitter is and are getting a feel of what a powerful marketing tool it could be for your business.

Right?

It seems that most small business owners are aware that Twitter is a social media platform designed for sharing brief messages (tweets), can be useful to follow others and, in return, be followed back.

But I thought it might be useful to introduce you to a number of Twitter tips which I hope will help you to leverage the social media platform as a marketing tool.

Be warned: This is not a comprehensive guide. I'm just a business coach after all!

But when it comes to business, Twitter can be useful to boost your profits and increase brand recognition. To be honest, it can help you in other ways as well but I am finding that small business owners have far too many objectives, and expect these little tweets to achieve all of them at once. Trying to achieve so much with so little greatly dilutes the benefit they can have on the business' performance.

So here are some Twitter coaching tips to keep you focused on achieving your business goals.

  • Choose your Twitter handle (that's the name that you choose to go by) wisely. For consistency in your branding it pays to have a name that relates easily to your business. Make sure you publish that username wherever you publish your contact information. That includes your website, other social media platforms, business cards, your email signature panel, marketing materials, the lot.

  • Ensure you have specific goals or objectives that you want to accomplish through Twitter. Perhaps you want to generate leads, or improve your brand recognition, or promote upcoming events, or publish your content including your own blog posts. You need to be very clear right from the beginning on what it is you are wanting to accomplish. That will ensure your messages are on brand and are relevant to your wider business goals.

  • Professional profile. You should complete your profile in full and treat it like you would a resume or CV because, after all, that's exactly what it is. Gone are the days when people used to wax lyrical on their social media profiles referring to themselves as gurus and mega God's. Be professional and don't underestimate the power of these profiles as part of an effective SEO strategy. But even more important than that, your profile will be a reflection of the "face behind the Tweet".

  • Content development. In my business coaching assignments I often consider social media platforms as part of the overall marketing strategy. It is important to determine what sort of content you are going to share and who you will share it with. Don't think that you have to write all of the content that you Tweet. Just make sure that the content is relevant to your target audience and reflects your brand.

  • Search. Use the helpful Twitter search tool to find more followers who are likely prospects or who have access to likely prospects. Also use it to look out for mentions of your business and your brand name. Use that feedback in a positive way.

  • Acceptance. Like it or not, Twitter is out there and is part of networking. If you choose to put your head in the sand that is your choice but the opportunities that come from Twitter will pass you by.

  • Hashtags. Some have referred to it as the "Dewey decimal" system of tweets. The Twitter #hashtag helps to categorise each Tweet to give some sense of organisation. So use the #hashtag on your keywords to get the message seen by the right people.

As Twitter's Vice President of Global Online Sales, Richard Alfonsi, says “I would say a couple days or a couple weeks are not enough time to learn how to use Twitter and measure results…you have to think about the planning long-term.”

Twitter could be a powerful marketing tool for you. Have a chat with your business coach to ensure you are using it to its potential.


Mike Reddy is a Chartered Accountant, business coach and advisor helping businesses in Sydney, Melbourne, Brisbane and Gold Coast to easily increase their profits and cash flow. He is currently President of the North Sydney Chamber of Commerce, a Regional Councillor for Sydney North East and a member of the Institute of Chartered Accountants Sydney leadership team. As well as advising businesses, Mike presents business development seminars and webinars and is regularly contacted by the media to comment on small business matters. You can connect with him on Facebook, Twitter and Google+.