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Using Webinars To Promote Your Business

Wednesday, July 23, 2014   By Mike Reddy

 



No matter how quick your pace, it seems keeping up with technology these days is just about impossible! Just as you embrace one innovation and accept another trend, the next big thing arrives with another following closely behind.

The key to surviving the constant barrage of innovations is to select the tried and true methods that most fit with your business’ goals.

Utilising webinars to market your business is one trend worth your attention.  For a whole lot of reasons it’s an important part of my business coaching business.

So webi-what?

A webinar is simply a web-hosted seminar, hence its “cutesy” mashed up name. Webinars are certainly not new to the small business scene however the technique of implementing them as a marketing strategy is.

Need ideas? In my business coaching engagements I have achieved great results with clients by encouraging them to simply interview an expert, feature a customer or vendor, host a Q&A, preview a new or upgraded service/product or simply teach something to your customers.

The three major benefits of webinars over traditional marketing channels are:

  • They provide a level of engagement that content based articles cannot. They encourage a conversation and build rapport with your customers.

  • They are more efficient in terms of time. No travel is necessary and no wasted time in between meetings and so on.

  • They are customisable and without the limitations of scale. The ability to host 1000 people is no problem online!

Webinars are usually instructional or educational. They are a great way to interact with your customers. Engage potential new customers and encourage users to try out a service or product you offer.

Webinars can be used to equal effect as a post-sale tool. Hosting these kinds of webinars helps to establish your brand as helpful, encouraging and positions you as an expert among the competition.

You can drive traffic to your website by incorporating Search Engine Optimisation (SEO) into your webinars. Include key words in the text you use to promote your webinars and you can immediately boost your search engine rankings.  Hosting an archive of your webinars on your website can be useful as well.

Host a virtual web event combining the benefits of the tradeshow with the convenience and reach of the internet. Consider product briefings and demos or events that complement current seminars or conferences in your industry.

Include lead-generating questions in the sign-up form to take advantage of the niche market users who will be attending. Offer discounts or perks for becoming a subscriber or providing an email address to receive future news and event info.

Follow up your webinar with attendee feedback forms so that you can cater your next event to your audience.


Mike Reddy is a Chartered Accountant, business coach and advisor helping businesses in Sydney, Melbourne, Brisbane and Gold Coast to easily increase their profits and cash flow. He is currently President of the North Sydney Chamber of Commerce, a Regional Councillor for Sydney North East and a member of the Institute of Chartered Accountants Sydney leadership team. As well as advising businesses, Mike presents business development seminars and webinars and is regularly contacted by the media to comment on small business matters. You can connect with him on Facebook, Twitter and Google+.