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What You Need To Know About Facebook “Likes”

Thursday, May 14, 2015   By Mike Reddy

 



With 2.7 billion “Likes” posted daily on Facebook, there are some facts you truly need to understand as to whether or not you should send your money in that direction and if so how much and how can you do it most effectively.

Those 2.7 billion “Likes” equates to nearly three Facebook likes per day per user. Obviously some Facebookers have more and others (like me) have less, but that’s the average.

It is a fact – though possibly a little known one – that “Likes” are not always a true representation of your followers or even a reflection of appreciation of your content, but instead might merely be purchased or farmed “Likes” making them only a tool for greater online exposure or shameless page promotion.

From my business coaching perspective, they really aren’t worth a bean.

From that knowledge arises a question of ethics among marketing firms and social media specialists as well as prompting a barrage of questions from those considering Facebook’s promotions and pay-per-click offerings. If “Likes” can be bought and sold or even farmed, then isn’t the like lessened, no longer quality but reduced to only quantity.

More importantly, how does a small business owner know where to spend their valuable marketing dollars?

Keep your focus on real “Likes”  from your real clients! Keep hosting your Facebook page offering up interesting content that engages your clients and provides real benefits while promoting your products of services.

The most important goal here is two-way communication; you want to create posts that encourage conversation or comments. Offer giveaways and contest that encourage participation and visits to your page.

While encouraging participation on your Facebook site, you’ll want to promote your Facebook page in your brick and mortar business by offering special incentives for “Likes” or “Shares” right in your business.

Use Facebook Ads – they are effective at targeting specific markets and users and are often a good use of your advertising dollar. Consider spending a few dollars on graphic designer to customise your Facebook page with a Welcome.

Once done, you’ll probably consider it money well spent!


Mike Reddy is a Chartered Accountant, business coach and advisor helping businesses in Sydney, Melbourne, Brisbane and Gold Coast to easily increase their profits and cash flow. He is currently President of the North Sydney Chamber of Commerce, a Regional Councillor for Sydney North East and a member of the Institute of Chartered Accountants Sydney leadership team. As well as advising businesses, Mike presents business development seminars and webinars and is regularly contacted by the media to comment on small business matters. You can connect with him on Facebook, Twitter and Google+.