Being an effective operations manager does not always translate into being a great leader. Yet I have learned while business coaching that it’s a common misconception in small business management.
Leadership is about creating and communicating a vision, inspiring others, teaching others and promoting a positive business model. Read More
Recommendations and positive feedback from trusted sources are some of the most powerful tools I encourage as a business coach when it comes to growing a successful business.
Would you buy a new car without doing the research and reading the customer reviews? Probably not. Chances are, your customers follow the same principles.
Research and feedback are key factors in the buying process. Read More
Facebook provides two-way communication between consumer and company.
It builds brand recognition, is incredibly versatile and has a massive audience. Moreover, Facebook shares content seamlessly. Read More
Small business owners are always asking, "How do I know which social media channel to use?" and more often than not, they are not receiving the right answers. Read More
"Business to business" marketing? How is that different from marketing that is directed at the consumer? Isn't it ultimately about generating leads and closing sales? Read More
What the heck is Crowdfunding, you ask? It is such a new concept that even Microsoft's spellcheck does not recognise it!
The term may be fresh to the small business world, but the idea behind it is very simple. In fact, you may already be involved in Crowdfunding, and not even know it. Read More