Multi-channel marketing is simply a marketing strategy that offers your customers a number of channels from which to purchase your products and services. It’s an important business coaching strategy. Read More
You have probably heard the buzz of in-depth content and its ability to drive your company's reputation on the web and customers to your door - but there is new player in content-driven marketing – the eBook.
Whether an eBook is a great idea for your business, only you can tell. But should you decide that the answer is yes, know this - publishing today is relatively simple.
The hard part is writing an eBook that will actually sell in the marketplace. Read More
Small business owners possess a seemingly infinite to-do list, constantly checking things off and adding more to the agenda. In my business coaching and advisory engagements I often notice that the pursuit of operational perfection comes at the cost of personal development and self-improvement.
But self-improvement and personal development need not be neglected. Choosing a mentor is a good way to ensure that you, as a business owner, continue to grow, learn and progress successfully along with your business. Read More
We’ve heard it many times - listening and hearing are two very different things. As a business coach who has helped many small businesses to succeed with social media, I need to stress it is vital to listen to your customers, hear what they are saying and wisely act upon it.
When you fail to perform any one of these three steps, the benefits of your social media outreach may well be squandered. Read More
Embarking on your journey as a small business owner may often feel like a lonely one-person job. It’s a common trait which is why I suggest in my business coaching assignments that building the best possible team around you can help you to alleviate that stress and free up some valuable time.
Building the team can feel a bit like a game of Tetris - the key is finding how they all fit together in order to build the most secure and successful structure. Read More
No matter how quick your pace, it seems keeping up with technology these days is just about impossible! Just as you embrace one innovation and accept another trend, the next big thing arrives with another following closely behind.
The key to surviving the constant barrage of innovations is to select the tried and true methods that most fit with your business’ goals.
Utilising webinars to market your business is one trend worth your attention. For a whole lot of reasons it’s an important part of my business coaching business. Read More