So you think it might be time to change your business name. We need to make something really clear from the get go.
A decision to change your business name is not a simple blink twice and turn around once kind of process.
It requires money, is fraught with difficulty and needs a lot of i's dotted and t's crossed in order to get the right result.
However it might be the best thing you can do in order to grow your business. Read More
I'm presuming that as a business owner you have some idea of what Twitter is and are getting a feel of what a powerful marketing tool it could be for your business.
It seems that most small business owners are aware that Twitter is a social media platform designed for sharing brief messages (tweets), can be useful to follow others and, in return, be followed back.
But I thought it might be useful to introduce you to a number of Twitter tips which I hope will help you to leverage the social media platform as a marketing tool. Read More
I have a very real concern that small businesses are disconnecting from their communities. Any businesses that do are then just a small step away from alienating themselves from the very consumer they depend on to succeed.
Just two weeks ago I wrote a business coaching article on how I believe small business should make it their 2014 New Year's resolution to get involved with their local community. Read More
Kick off the year by asking yourself not what you can do for your business, but what your business could be doing for others!
Who supports your small business? Your community does! It is time to recognise their devotion and start giving back.
Charity is an overlooked, underrated way for small business owners to boost their awareness in the community while positively affecting the lives of others. Read More
Being an effective operations manager does not always translate into being a great leader. Yet I have learned while business coaching that it’s a common misconception in small business management.
Leadership is about creating and communicating a vision, inspiring others, teaching others and promoting a positive business model. Read More
Recommendations and positive feedback from trusted sources are some of the most powerful tools I encourage as a business coach when it comes to growing a successful business.
Would you buy a new car without doing the research and reading the customer reviews? Probably not. Chances are, your customers follow the same principles.
Research and feedback are key factors in the buying process. Read More