Today creating your own unique personal brand is just as important (and maybe more) as building your business brand. Your personal brand is a work in progress, ongoing, and intended to give your career the promotion needed to achieve your dreams.
Creating and building a personal brand can also be a great benefit to your company brand. Read More
Many people are facing the challenge of balancing the insatiable demands of their business with the rest of their life. New competitors, discounting and increased costs find lots of business people working extra hours and constantly on call hoping to avoid losing that next opportunity.
The problem is all of life suffers when work and life can’t seem to find the balance needed to successfully navigate through life! Read More
Multi-channel marketing is simply a marketing strategy that offers your customers a number of channels from which to purchase your products and services. It’s an important business coaching strategy. Read More
You have probably heard the buzz of in-depth content and its ability to drive your company's reputation on the web and customers to your door - but there is new player in content-driven marketing – the eBook.
Whether an eBook is a great idea for your business, only you can tell. But should you decide that the answer is yes, know this - publishing today is relatively simple.
The hard part is writing an eBook that will actually sell in the marketplace. Read More
Small business owners possess a seemingly infinite to-do list, constantly checking things off and adding more to the agenda. In my business coaching and advisory engagements I often notice that the pursuit of operational perfection comes at the cost of personal development and self-improvement.
But self-improvement and personal development need not be neglected. Choosing a mentor is a good way to ensure that you, as a business owner, continue to grow, learn and progress successfully along with your business. Read More
We’ve heard it many times - listening and hearing are two very different things. As a business coach who has helped many small businesses to succeed with social media, I need to stress it is vital to listen to your customers, hear what they are saying and wisely act upon it.
When you fail to perform any one of these three steps, the benefits of your social media outreach may well be squandered. Read More