You have probably heard the buzz of in-depth content and its ability to drive your company's reputation on the web and customers to your door - but there is new player in content-driven marketing – the eBook.
Whether an eBook is a great idea for your business, only you can tell. But should you decide that the answer is yes, know this - publishing today is relatively simple.
The hard part is writing an eBook that will actually sell in the marketplace. Read More
After many years of coaching business owners to success I have noticed an oddity. Once their business is established and providing a measure of success there seems to be a temptation to let it run itself.
In reality, you need to review your progress on a regular basis, to make the most of where you are and determine where you want to go.
You will need to monitor your success consistently. Read More
When you first started out in business, you were paying attention to every little detail; making sure your business plan was sound and your business, whether brick and mortar or virtual, looked its absolute best.
Now your business is achieving some manner of success it is important to continue to watch every little detail to keep your business looking good. Read More
If you are up with the more modern trends for improving customer service, you have likely heard of a customer journey map. But let's define it in any case before we begin, so that we are all at the same starting point.
A customer journey map is a visual tool which allows you as a business owner to track the methods that deliver you completely satisfied customers. Read More
We’ve heard it many times - listening and hearing are two very different things. As a business coach who has helped many small businesses to succeed with social media, I need to stress it is vital to listen to your customers, hear what they are saying and wisely act upon it.
When you fail to perform any one of these three steps, the benefits of your social media outreach may well be squandered. Read More
No matter how quick your pace, it seems keeping up with technology these days is just about impossible! Just as you embrace one innovation and accept another trend, the next big thing arrives with another following closely behind.
The key to surviving the constant barrage of innovations is to select the tried and true methods that most fit with your business’ goals.
Utilising webinars to market your business is one trend worth your attention. For a whole lot of reasons it’s an important part of my business coaching business. Read More