Growth is not always a preferred option but the goal is to always appear as if you are steadily increasing business, even in the slowest periods. Creating the illusion of being bigger than you are can be a smart advantage to small businesses - when done right. Read More
In small business marketing we harp a lot on individuality, standing out from the pack, finding your niche, being unique.
While this philosophy holds true, it is equally important to take a look at other success stories and to learn from them. Read More
When building a business, you don’t have the option of shying away from criticism.
It is inherent - there will be times when it feels like its coming from all sides as you make decision after decision, simply trying to keep the motors running. Read More
With 2.7 billion “Likes” posted daily on Facebook, there are some facts you truly need to understand as to whether or not you should send your money in that direction and if so how much and how can you do it most effectively. Read More
Some businesses inherently receive feedback without much effort. Others need to be more aware of the best ways to approach customers for feedback and the best ways to use that feedback. Read More
Constant re-evaluation, inherent flexibility and the willingness to evolve are a pretty solid recipe for the foundations of a strong business model, propelling you toward longevity.
This model can be applied to each aspect of your business to boost both productivity and effectiveness. Read More