The saying “timing is everything” could not be more apt than when it comes to small business management.
Timing and opportunity are often what segregate successful businesses from those that flounder. A true entrepreneurial spirit is rooted in this belief. Read More
Recommendations and positive feedback from trusted sources are some of the most powerful tools I encourage as a business coach when it comes to growing a successful business.
Would you buy a new car without doing the research and reading the customer reviews? Probably not. Chances are, your customers follow the same principles.
Research and feedback are key factors in the buying process. Read More
“…Society has drummed into our heads that wanting wealth is a bad thing, one that will drive you to behave in ways that are unethical, corrupt and morally bankrupt.”
The appeal of being a small business owner is usually twofold: being your own boss, and making lots of money…no? Read More
In the aftermath of global downsizing, many out of work or dissatisfied employees are considering franchising. But what do these folks know about running a successful business?
In fact, the best candidates for franchising are proven, successful small business owners ready to expand or take on a new challenge. Read More
A lot of businesses position their marketing around what is known as the “Four P’s”: product, price, positioning and promotion.
While sound advice, this strategy is missing a fifth, and vital, element: people!
Without a direct focus on all FIVE of these areas, any business, even with a foolproof idea, can struggle. Read More
"The quickest path to getting big in a new market is to aim small."
Let's go ahead and say it: smaller is (sometimes!) better! Small businesses looking to position themselves for growth and competition in a bigger market start with niches. Read More