In an age where we expect anything we put on the Internet to be free, it's important for small businesses to recognise the value that can come from paying for something.
Spending money on marketing is necessary to run a successful business, whichever channel you use.
So how much should you spend on marketing? 3% of sales? Last years spend + another 5% perhaps? Read More
I'm presuming that as a business owner you have some idea of what Twitter is and are getting a feel of what a powerful marketing tool it could be for your business. Read More
Start-ups and small businesses are more akin to marathons than sprints: the road is long, the obstacles are unpredictable and the results are often varied.
Just like distance runners, training in persistence is the key to success. Read More
Even with today’s announcement of a drop in sales, McDonald’s showed yet again how they are so well equipped to compete.
They continually serve as a textbook for improving small-business performance.
For many businesses, a sales reduction of 0.1% probably wouldn’t have raised much alarm. Even though in McDonald’s case that means a lot of zeros, in the scheme of things 0.1% is still 0.1%.
But this is when their analysis hits another gear. And they show us how we should be analysing our own small business results. Read More
I have a very real concern that small businesses are disconnecting from their communities. Any businesses that do are then just a small step away from alienating themselves from the very consumer they depend on to succeed.
Just two weeks ago I wrote a business coaching article on how I believe small business should make it their 2014 New Year's resolution to get involved with their local community. Read More
As a business coach I see that, for small business owners, allocating advertising dollars can be one of the most challenging tasks facing small businesses.
With limited cash flow, traditional advertising mediums can be a huge stretch, often forcing business owners to choose just one outlet.
Video marketing is a welcome alternative to high-cost mediums like print and television and often require less initiative than social media marketing. Read More