With over a billion users, there is no question that for most small business owners, Facebook is worth our time.
However, not investing the right kind of time into your efforts can work against you. Take a few minutes to check and then adjust your strategies for effective Facebook promotion. Read More
Entrepreneur Magazine declared that video is one of the fastest growing segments of digital marketing and we agree. When done right, online video is an effective way to convey your message to your potential customers.
Knowing this is not enough, you need to understand that video content is all about quality not quantity; so before you make your directorial debut, let’s do a bit of research on how to create the best video for your and your business. Read More
From time to time during my business coaching engagements I come across rather unusual problems being encountered by small business owners.
Here is a case in point. It can be daunting to travel to a country that has a very different culture from our own, let alone feel the additional pressure that comes with it of doing business without insulting your international business partners or causing an international incident! Read More
You can tell that time has moved on when a small business adviser starts talking about social media management needing its own set of tools!
A business coach with their calculator, a chef with their knives and now the small-business owner with their kit of social media tools.
Social Media provides a very useful platform to increase the return on your small business marketing dollar. Read More
Remember the days when a website was more like an electronic billboard? When its look was more like a cool looking newspaper ad or directory listing? When it just sat there staring at us doing, well, absolutely nothing?
Thankfully there now seems to be a greater understanding in the small-business community that a website is a very real opportunity to showcase your business, to let the potential customer experience just what it would be like to deal with you and to use your product. Read More