We’ve heard it many times - listening and hearing are two very different things. As a business coach who has helped many small businesses to succeed with social media, I need to stress it is vital to listen to your customers, hear what they are saying and wisely act upon it.
When you fail to perform any one of these three steps, the benefits of your social media outreach may well be squandered. Read More
No matter how quick your pace, it seems keeping up with technology these days is just about impossible! Just as you embrace one innovation and accept another trend, the next big thing arrives with another following closely behind.
The key to surviving the constant barrage of innovations is to select the tried and true methods that most fit with your business’ goals.
Utilising webinars to market your business is one trend worth your attention. For a whole lot of reasons it’s an important part of my business coaching business. Read More
As a business coach I am seeing more and more opportunities for small businesses to make use of Facebook.
However, not investing the right kind of time into your efforts can work against you. Take a few minutes to check and then adjust your strategies for effective Facebook promotion. Read More
Entrepreneur Magazine declared that video is one of the fastest growing segments of digital marketing and as a business coach, I agree. When done right, online video is an effective way to convey your message to your potential customers.
Knowing this is not enough, you need to understand that video content is all about quality not quantity; so before you make your directorial debut, let’s do a bit of research on how to create the best video for your and your business. Read More
From time to time during my business coaching engagements I come across rather unusual problems being encountered by small business owners.
Here is a case in point. It can be daunting to travel to a country that has a very different culture from our own, let alone feel the additional pressure that comes with it of doing business without insulting your international business partners or causing an international incident! Read More
You can tell that time has moved on when a small business adviser starts talking about social media management needing its own set of tools!
A business coach with their calculator, a chef with their knives and now the small-business owner with their kit of social media tools.
Social Media provides a very useful platform to increase the return on your small business marketing dollar. Read More