Let’s do a quick review of your customer profile and then move on to how to take that data and market to your perfect customer. You’ve gathered information and built your customer profiles based on the defining characteristics of your customers. You’ve included geographics (regions, cities), demographics (gender, language, age, income), psychographics (personality, lifestyle) and behaviours (actions, attitudes, the where, why, and how they buy).
Now you are ready to take this information and market your perfect customer. Read More
Negotiation is a skill that every business professional needs to learn and practice in order to achieve success. Here are five tips to help you become a better negotiator. Read More
What if you could know EXACTLY what to say in your marketing message or your blog to reach a wide customer base? What if you could identify EXACTLY the brand you need to portray to attract a vast number of new customers? If you knew what it was you would do it wouldn’t you? Creating a customer profile can give you the information you need to do just that. Read More
Many small business owners find Search Engine Optimisation to raise rankings on Google is somewhat of a mystery, a code to be cracked, if you will. The truth is there is no mystery, it is simple the case of a little knowledge goes a long way in increasing your company’s presence on the web. Read More
Ultimately the success of your business will come down to how well you sell your product or service. Not being able to sell the right quantity at the right price can mean there is a real problem with your selling strategy.
Effective selling requires a specific, solid and full proof sales methodology. So, what on earth is that? Read More
Reaching for a goal can be quite a motivating thing. But achieving that goal can make you feel a little flat. You’ve worked hard and achieved it, so what now? It stands to reason that setting yourself another challenge can be just as exhilarating. So let’s suggest that your next challenge is to take your business to yet another level. Read More