Moved recently? Changed numbers? Even the smallest mistake can prevent a customer from reaching you, killing a potential deal.
Always double-check your listings, however small or obsolete they may seem. Read More
If you are finding that navigating the waters of social media and other forms of online marketing is quite enough of a challenge for now, man the lifeboats because this post is all about measuring just how effective those efforts have been.
Many small business owners feel that jumping into the deep end and having to learn to swim with the social media sharks was worth a medal in itself. Read More
I might start off by saying that if you are the type of person that even uses the term "gadgets and gizmos", chances are you are also the sort of person who feels completely lost at sea when the conversation turns to technology.
I need to stress how important it is for a small business owner to keep up with the ways that technology can make your life easier. Of course, it might also help you to appear "cool" in the eyes of younger team members although that might yet be still out of reach.
Before we get on to some exciting stuff, let's start at the very beginning. Read More
So you think it might be time to change your business name. We need to make something really clear from the get go.
A decision to change your business name is not a simple blink twice and turn around once kind of process.
It requires money, is fraught with difficulty and needs a lot of i's dotted and t's crossed in order to get the right result.
However it might be the best thing you can do in order to grow your business. Read More
In an age where we expect anything we put on the Internet to be free, it's important for small businesses to recognise the value that can come from paying for something.
Spending money on marketing is necessary to run a successful business, whichever channel you use.
So how much should you spend on marketing? 3% of sales? Last years spend + another 5% perhaps? Read More
I'm presuming that as a business owner you have some idea of what Twitter is and are getting a feel of what a powerful marketing tool it could be for your business.
It seems that most small business owners are aware that Twitter is a social media platform designed for sharing brief messages (tweets), can be useful to follow others and, in return, be followed back.
But I thought it might be useful to introduce you to a number of Twitter tips which I hope will help you to leverage the social media platform as a marketing tool. Read More