Let’s do a quick review of your customer profile and then move on to how to take that data and market to your perfect customer. You’ve gathered information and built your customer profiles based on the defining characteristics of your customers. You’ve included geographics (regions, cities), demographics (gender, language, age, income), psychographics (personality, lifestyle) and behaviours (actions, attitudes, the where, why, and how they buy).
Now you are ready to take this information and market your perfect customer. Read More
Let’s be honest - a crystal ball would be so much better than a business coaching expert when starting a new business venture. The ability to predict the outcome would remove a significant amount of stress that burdens small business owners. But, even without psychic powers, it can still be possible to get a good look into the future if you simply look at the numbers. Read More
Delivering bad news is never easy, but there are some things you can do to soften the blow and give the message tactfully and empathetically. Ideally your bad news will be delivered with skill so that the recipient ultimately continues in a positive relationship and supports the decision. Read More
Negotiation is a skill that every business professional needs to learn and practice in order to achieve success. Here are five tips to help you become a better negotiator. Read More
What if you could know EXACTLY what to say in your marketing message or your blog to reach a wide customer base? What if you could identify EXACTLY the brand you need to portray to attract a vast number of new customers? If you knew what it was you would do it wouldn’t you? Creating a customer profile can give you the information you need to do just that. Read More
Many small business owners find Search Engine Optimisation to raise rankings on Google is somewhat of a mystery, a code to be cracked, if you will. The truth is there is no mystery, it is simple the case of a little knowledge goes a long way in increasing your company’s presence on the web. Read More