Let’s face it; consumers (businesses and individuals) always seek out the best bargain. It’s no secret; everyone wants to spend as little as possible to get exactly what they want. Typically this applies to virtually every person or entity regardless of their economic position.
The problem with this is that cheapest is NOT always best. Read More
After many years of coaching business owners to success I have noticed an oddity. Once their business is established and providing a measure of success there seems to be a temptation to let it run itself.
In reality, you need to review your progress on a regular basis, to make the most of where you are and determine where you want to go.
You will need to monitor your success consistently. Read More
When you first started out in business, you were paying attention to every little detail; making sure your business plan was sound and your business, whether brick and mortar or virtual, looked its absolute best.
Now your business is achieving some manner of success it is important to continue to watch every little detail to keep your business looking good. Read More
If you are up with the more modern trends for improving customer service, you have likely heard of a customer journey map. But let's define it in any case before we begin, so that we are all at the same starting point.
A customer journey map is a visual tool which allows you as a business owner to track the methods that deliver you completely satisfied customers. Read More
Small business owners possess a seemingly infinite to-do list, constantly checking things off and adding more to the agenda. In my business coaching and advisory engagements I often notice that the pursuit of operational perfection comes at the cost of personal development and self-improvement.
But self-improvement and personal development need not be neglected. Choosing a mentor is a good way to ensure that you, as a business owner, continue to grow, learn and progress successfully along with your business. Read More
We’ve heard it many times - listening and hearing are two very different things. As a business coach who has helped many small businesses to succeed with social media, I need to stress it is vital to listen to your customers, hear what they are saying and wisely act upon it.
When you fail to perform any one of these three steps, the benefits of your social media outreach may well be squandered. Read More