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Customer Lifetime Value and Profitability

Thanks so much for investing the time to view our webinar on customer lifetime value and profitability.

Explore why it is important to understand the value of the existing customer base; how it can be segmented to give a profile of individual customer value and to quantify the value of different customer groups. In this webinar, we discuss the Customer Lifetime Value (CLV) metric and how it is used as the management tool to evaluate and monitor the potential and actual results of marketing and loyalty campaigns.

To get the best results from this webinar we encourage you to download this Action Plan after watching this webinar and implement the strategies into your business.

For more information on this topic we have included links to some highly recommended (and inexpensive) reading.  By clicking on the links you can read some of the book, see what other business owners have said about it and, if they are right for you, easily arrange for them to be delivered straight to your door from Amazon.  Kindle versions are usually there available for immediate download too.

 

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Helping the business community to thrive is in everyone’s interest and we find webinars an effective way of getting important information across.

Please remember to check out our upcoming webinars and register for any that you feel could help you.