How to Introduce New Products And Services


Customers are often surprised to discover that a business they've dealt with over a period of time actually offers products and services that they weren’t aware of, but would have purchased from it if they had just known.

When you introduce a new product or service, how do you get the word out to your customers and prospects?

Here’s a couple of simple ways to spread the word. You can list new products and services on your fax cover sheets, your invoices, and your emails. Or you can design a postcard that you mail to your customers, or include with outgoing correspondence or packages. Naturally it should occupy the front page of your web site. And enclose a brochure when you next send out invoices.

Until next week,
Mike Reddy